Are you hard-working, creative, and generally just feeling like you have more to give to the world? A personal brand may be a way out of living an average life.
It’s 2019, and creative people have more opportunities to live a financially and spiritually fruitful life now than ever before… all thanks to the internet.
This article is written for you if you have an undying feeling that they have more to offer the world…
So, that even means you – Doctors, Engineers, Dentists etc…Those that already occupy high-paying roles…
This article is not entirely about finding another revenue stream.
I get it, you guys are slaying it and have been for years…
and most likely diversified your income already…
Your job likely holds a level of status…
You go and get that money, you baller.
So, this begs the question: why will someone with a cushy job work on something on the side and maybe eventually ditch said job?
Well, perhaps you’ve lost your sense of wonder and curiosity and want to seek it through creating something you are passionate about…
Perhaps, life has lost its sense of challenge…
Perhaps you are seeking like-minded people, and beginning to feel like your social interactions at work are becoming a chore.
There’s a lot of excitement in starting a project. It is a call to adventure.
Especially since we will create a passion project that we can become serious about – a project that will change the trajectory of our lives.
What is your reason for starting an online brand? What kind of message will you have for your audience?
Now, let’s say you can communicate well, and are above average in skill in your area of expertise… Why aren’t you taking steps to creating a personal brand already?
Go buy that website name (domain name), start a YouTube channel and shoot a video to share with the existing online communities in your niche!
I know, I know…
But What Do I Talk About?
Content Content Content (Personal Branding)
No matter what niche you have a passion for you can leverage the power of internet to your advantage!
The power of 1-to-many, mass communication, is almost incomprehensibly powerful…
Let me explain this concept to you in an analogy:
Using plumbing as an example (exciting, I know) – have you ever wondered why the owner of the plumbing business gets paid significantly more than the plumbers that go “out in the field” and do the actual plumbing work?
On the surface, it may seem like he does very little of the important work and reaps most of the benefits and rewards. Well, this perception is cynical and certainly a fallacy.
In fact, the most important work was creating the platform in which there could have been any plumbing happening in the first place!
By creating a platform, the owner is able to reach hundreds of people with his vision of providing plumbing services. His services is packaged with a brand, which contains whatever business-values and culture the company holds.
Now here’s another question for you…
Why does a successful stand-up comedian make more money than a plumbing company owner?
Simply looking at the utility of these roles, it doesn’t make sense that someone that literally makes sure that shit gets taken care of gets paid way less than someone that makes people laugh.
The answer in 1 word is: Reach.
A stand-up comedian, or anybody else that excels in entertainment media, has significantly more reach than most people and therefore they can provide value to more people.
Throughout history, media is easily distributed, and has a wider reach than all other businesses.
What happens when the service of your business can reach more people?
Quality of the product being equal or greater, the business that reaches more people, gets more revenue.
Put one way, the internet is an additional opportunity for your value to reach the marketplace, and just like any other marketplace, the cream will rise to the top…
By learning the technical aspects of personal branding online, or hiring someone that can help you, you will exponentially maximize your productive output, reaching more people with your brand of business.
Think about all the money you’re leaving on the table otherwise.
Back to the plumbing business analogy – at any given time there are thousands of people learning the trade of plumbing, or poor souls tackling some DIY project of their own.
These people are all on the internet – the biggest media distribution network ever created. Not a big surprise this day and age. The internet is not only a media distribution network, but also a marketplace…
For example – a marketplace for the best source of information to learn from, thus giving you an opportunity to create a high quality information product for your audience.
And there you have it – a possible revenue stream.
Of course, this is just 1 of the many ways you can create a revenue-generating business online, in 1 of the many niches a personal brand can center around.
Here’s a few personal brands, among many, that make content that I consume…
They are all really hard-working and inspiration for my own business.
First one is the Quang, who actually lives the same city I live in, Edmonton – and actually kinda within my social circle (like a degree of separation). Unfortunately, I don’t know him personally…
Anyway, he is killing it just eating and cooking and making great content and having a great time.
Obviously, he is incredibly consistent and professional with his business. One can not build anything without doing so.
The next example of a successful personal brand belongs to Sunny Lenarduzz…
She has moved on to the “teaching” niche but she created a personal brand by providing value to her audience before making money on teaching digital marketing.
Her channel’s content is more business-oriented instead of artistic, but it’s one that is easily duplicated if you are a natural educator.
A girl that has content more on the artistic side is Tanya, AKA “Street Simmer”. I actually met this girl online dating…
Anyway, her channel is killing it because she makes really well-done videos using the video game Sim City. Like, these stories have real complex characters and plot, I kid you not.
They are quite entertaining. Check them out!
Lastly, the “Personal brand” that I want to model is Yousef…
He has pretty good videos on the concept of building personal brands and the phenomenon that it is. Oh, how it’s one of the more wonderful things about the internet…
The internet still mostly sucks though, in my opinion. Although this may be a positive if you are out here making good content, as you’ll stick out above the fray.
There may be an overwhelming amount of garbage online but make sure you are on a productive path when you spend time online.
Get To Work
Right now I sound like I’m a cult leader evangelizing “personal brands”. In fact, say personal brand 10 times in a row and it’ll sound like some cheesy business-opportunity contraption that you’ve seen a million times.
Let me assure you though, this is real and this is something that will change your life if you are someone with a passion and work ethic.
Creating a personal brand in 2019 may very well be a revolutionary career for the entrepreneurial inclined in our society.
Please let me know what your personal brand is about in the comments section 🙂 I’d love to hear about it, and maybe we can work together one day 🙂