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Say My Name

You know, that Destiny’s Child song is a classic.

Besides that though, the title is, “Say My Name” because it’s what your business should not-so-secretly be hoping for in regards to media platforms in 2019.

It is a feasible way your brand can experience sudden, exponential growth.

Nowadays, there are many opportunities for this to happen- for your brand to be exposed on an established platform, and for your business to take off like a viral sensation.

Here are some realistic ways this can happen.

The Opportunity Age

There are a seemingly infinite amounts of niches and a plethora of media platforms available to you to build an audience in- It is the golden age of personal branding.

This is a huge revolution in business and networking that you don’t want to let pass you by.

I can assure you, if you’re willing to be the real deal, and provide real value– the world is your oyster. Don’t worry- that’s the only cliche I’ll use today…

First of all, let me clarify why having an audience is important to your brand:

Having an audience means you can add value on scale. That means- if you actually have a good product- you can add a lot of value… to a lot of people… at the same time.

it also means you can make a lot of money.

We’d all love that, wouldn’t we?

It would be so nice to have a private pool of wealth that we can reinvest into our mission.

I mean, that’s why we have businesses, right? To see our vision bear fruit.

Well, there is a fast track to this audience.

You can get to the front of the line in almost an instant. You can get your brand of value out to a lot of people and build an audience really quickly.

This can happen when you make the business equivalent of the request: “Say My Name.
See, you don’t have to hope and pray for these platforms to heed your request…

What you can do, instead, is give 2 million dollars to Kylie Jenner… go, “Say My Name”. She’ll then post a shout out on her Instagram account…

And- just like that- you have an audience of god knows how many people… 147 million, last time I checked.

Instant connectivity and reach.

And, relative to traditional means of brand marketing, at a snap of a finger.

Now, go and add value to your new-found audience 😉

At the very least, I hope that you can see that this is an amazing opportunity that major businesses had no access to just 20 years ago.

The true opportunity lies in the fact that it’s now available to everybody.

There’s Another Way To Go About This

Okay, you might not have a couple of million dollars.

Obviously, Kylie Jenner is the big leagues of personal brands, and 99% of businesses are not scaling their marketing at that level. Certainly, not yours.

Her platform is simply an example that emphasizes how swiftly brands can get massive exposure in this day and age…

Now, maybe you’re not that confident of your product. At least, not confident enough to drop 2 million dollars for a huge platform to “Say My Name”…

You might not even have a marketing budget at all.

Despite all that though, this age of rapid exposure via digital media platforms can still benefit your business. Whatever size it may be.

This is because there are thousands of digital platforms that are of varying size, in any niche you can imagine. Networks of platforms that you can take your place in, and build your own audience.

Even better, you don’t need a 2 million dollar marketing budget, or any marketing budget whatsoever…

All you need to do is put out value within your niche, hone your craft, and ceaselessly aim to create a better product. All in all, you need to have your shit together and be a professional.

No way around that, of course. And it is no walk in the park.

Consistently do those things… until you get to the level where, eventually, your peers will notice.

Eventually, when you are able to add value to your peers, when you really have shown that you’re the real deal, they will put you up:

What this means is: Your peers will mention your name on their platform, and you will grow exponentially.

Now, before this sounds like your free meal ticket… There’s an important caveat to emphasize there: When you are able to add value to your peersonly then, will they put you up.

And it goes to say, only then will you even have content that will sustain an audience.

Naturally, established businesses do not want to be associated with half-assed content.

You know what you do when you run into half-assed content? You bounce.

You know what you do when people ask you to promote their half ass products? You ghost them.

At the end of the day, Like Bill gates said, content is king.

He implies that the internet is going to be centered around content.

He predicted that there is going to be a lot of content… and therefore, a lot of competition. He’s right, as he tends to be.
Put this way, it is obvious that creating depth in your content is a lot more important than “marketing strategy” and “outreach”… things that don’t do much to separate you from the pack.

As you can tell by now, even though it is ultimately your goal, you’re not going to go up to big platforms and demanding, “Say My Name!”

You’ll be accomplishing it the right way.

The Way To The Top

In a way, so that your peers notice the value you give- notice that you get that content is king. Only then will they gladly engage in collaboration with you.

They may even reach out to you.

They may want to put you up on their platform, so that your value can reach and benefit their audience.

They will want to say your name.

“Be so good, they can’t ignore you”, Steven Martin famously said in a Charlie Rose interview.

In Conclusion

I don’t know of a better, more cost effective way for your business to grow than for you to create a product so good that your peers, who already have major platforms, value it and want to share it with their audience.

While this can be expediently accomplished by shelling out a tonne of cash to established platforms, you may find that growing your audience by genuinely networking and growing in your skill-set to be a lot more fulfilling.

I hope you got a burst of inspiration from this essay, and I wish you the best in your journey!

17 thoughts on “Say My Name”

  1. Love how blunt you are: “have your sh*t together and be professional” lol. Blunt, but 100% true! The hard work is worth it though and all it takes is a few people to “say my name” to get the ball rolling. In my opinion, too many people quit at a certain point, but if they stayed consistent and kept going no matter what, then eventually their name would be spread via word of mouth (social media mainly).

    • lol Thanks bro. I appreciate the comment. I totally agree with you. It’s about looking inwards and seeing how we can get better instead of blaming outward circumstances. Good luck with everything! 

  2. There can’t be anything as good as  growing your own business the right way. You are very correct when you say that in running a business, the audience is the most important thing and for one to have such a good following, there will be a need to have a good product that really delivers. Having read this, I think I have all the motivation I need to move my own business forward as well. Thank you for such an uplifting post.

    • Thanks for the comment! Yes, product/content is KING. We have so much potential outreach on social media. Quality is the only thing separating us from the “big leagues” lol. 
      Have a great a day! 

  3. Oh my, this is a very good post you have put together on your platform and I am very glad that I was able to read this. Yes, your essay here has inspired me and now I know what the most important thing for my business is and how to get myself what I really want. I agree that it’s not easy to fork out money like that into a business but its all for the good of the business. My business doesn’t have so much audience but now, I’ll try to build on that and see how my business booms from there. Your post has been really helpful. Thanks!

  4. Thank you very much, I like the fact that you speak the truth and face it without remorse we should be responsible for our own deeds rather than blame external factor. I can’t agree less with you that audience is needed in growing a business, Infact it is a priority for any business to succeed.

  5. Hi! I have really been impressed with the business opportunity we have nowadays. We couldn’t even dream about this reach 30 years ago. But now one can open a business and instantly go live and any person around the globe can come to our site. Exposure is key and unparalleled. Thanks for this post, it has put a couple of things into perspective for me.

  6. Hi, I remember a phrase from my childhood, “the customer is always right”. To an extent and a large one at that, it’s true because at the end of the day what we offer has to suit their needs and interests. We may not agree with them but it is something that can’t be ignored. To do so is at our peril and the customer / client walks into the sunset. Usually another opportunity or store. We have to be mindful of the bigger picture and keep driving until we are a part of it. Quitting is easy, so many have and do everyday because they couldn’t see the wood for the trees.
    This was a great post, thank you.

  7. I really like how you said to reach out and others will correspond to you.  Your message is helpful to many affiliate programs.    So Glad you fulfilled a need in everyone’s niche.  Thank You, and  all the best to you, Krista

  8. Growing your own business takes time and patience, especially getting to the level of Kylie Jenner and others like her. One has to start off creating quality content that you can share with others and slowly slowly others will recognise you as someone who is serious and ‘say your name’ when they promote you.

    In the meantime, don’t give up, keep working towards that goal, and you will be a success. The main thing is create value and help others as best you can.

  9. Hi, Great post, thank you. I have left a comment at your site. Always happy to discuss more if you like. Your post has added value to me and I am sure it will to others too. Looking forward to more like this and to see the results that will surely come. Nice work 🙂

  10. Its a really nice offer I must say but on the other hand I must say its really inconsiderate on the did of small business owners, anyways not all offers are meant for everyone. There are other ways of generating attention or recognition for your business/ product or I say pulling traffic, and these measures are mostly determined by the kind of niche you choose to Venture in. I Must agree with you that Content is very important, honest words and deep review will help you pass a better message. 

    Thanks foe sharing this informative article, it enjoyed reading through.

  11. This post has truly peeked my interest. I can now see how the product and its content needs to be exceptionally crafted in order for the public and my peers to take notice. This is extremely helpful and shows me the value required to make my business grow. I understand that I need to work hard, don’t quit and grow with each post. Thank you for the information.

  12. So true that we should drive towards putting out the very best content. We can so that everyone will be wanting to say our name. striving to be the best content creator that we can be. Living in this age of opportunity we should at the very least try to take advantage. 

    The tools and opportunity given to us.

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